Offline channels still account for the largest share at 87.4% in 2018. Offline sales are driven by consumers who prefer to visit products from stores to check quality and exact dimensions. compatible with their bathroom. Furthermore, a wide range of products through the stores, along with the availability of certain brands and effective pricing are predicted to drive demand during the forecast period.

Ease of access to different products, variation in prices, along with brand comparisons, provide growth opportunities for the market. The increase in the number of furniture stores, DIY stores and specialty stores has significantly contributed to the offline product sales in the market. Furthermore, quality assurance for online orders promotes the growth of offline channels that provide needed prompt services to consumers.

Online segment is the fastest growing channel with a CAGR of 4.4% during the forecast period. The market is driven by an increasing number of e-commerce sites such as IKEA, Etsy, WayFair, Pepperfry and Magnolia, which offer a wide range of bathroom products and accessories to consumers. The market seems to boost its accessibility through the door-to-door delivery services favored by consumers in the market. The market is also driven by the ease of handling and labor work offered in selling products online in the marketplace. Deals, promotions and discounted items offered through the online sector are likely to drive the segment over the forecast period.