The global bathroom furnishing market size reached USD 37.8 billion in 2018 and is estimated to grow at a CAGR of 3.3% during the forecast period. The market is driven by the growth of the hotel and tourism sectors as well as the rising demand for hygienic bathroom products in these industries. Furthermore, demand for various products such as bathroom mirrors, cabinets and showers, coupled with the growth of construction industry is anticipated to drive the demand for the product during the forecast period.

The middle class has a high demand for products due to the affordability of different products by consumers. Consumers tend to invest heavily in sanitary ware that wraps industry-class products. Furthermore, the trend of focusing on different decorative items such as curtains, lights and mats provides growth opportunities for the segment. The increase in middle-class population opens up new avenues for the implementation of new and trendy products that are accepted by the higher classes.

The factors mentioned above along with the increase in disposable income are predicted to drive the market growth during the forecast period. Increased consumer health and hygiene awareness has created a demand for bathroom products and accessories in the market. The growth of this sector is analyzed by the consumer adoption of innovative bathroom products such as faucets and cabinets in the market.

The industry's growth is also fueled by the tourism boom in developing countries such as China and India. China and India are expected to account for large market share in healthcare and travel sectors during the forecast period. These countries also tend to witness outsized growth in the construction segment thus driving the growth of the bathroom segment during the forecast period. Innovative and attractive products such as faucets, shower heads, decorative mirrors and carpets have started the growth of the bathroom furniture market.

Product innovations by manufacturers in various segments such as furniture, accessories and decorative accessories are also leading the market. For example, in January 2019, Kohler Inc. announced the launch of decorative mirrors for the bathroom segment, along with smart technology, for voice, music and lighting control systems. Furthermore, the increasing consumer purchasing trend towards various bathroom products has fueled the market growth. Consumers perceive the benefits of various products through advertisements and promotional activities of leading manufacturers. This also helps drive consumer demand for premium products.